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3 Major Components of An
Effective Squeeze Page
Copyright
© Howard Ng
Nowadays every internet marketer
is talking about using Squeeze Page
to build up his own e-mail list. “Money is in the
List” becomes a motto
to internet marketer. So what really is squeeze page and how can you
use it to monetize your internet business?
Basicaly Squeeze page
is the first web page you will see when you visit a website. It usually
consists of three elements. The first one is the Headline with
Subheadline, follow by benefits in bullet form and then a Autoresponder
opt-in box. The opt-in box is to capture visitor's name and e-mail
address.
Visitors usually have to input
their e-mail address
before they could go further to see the rest of the website. By typing
in the e-mail address, they will usually receive some free materials.
Most often is some free valuable information, e-course or even a small
application software.
The beauty of using squeeze
page is
about human psychology. Law of Reciprocity is being exercised here. In
exchange for e-mail address, the visitor will get some freebies. Now
you might say, “the visitor might not want the
freebie!” Well it goes
back to the first two elements of an effective squeeze page.
The
headline of the squeeze page will determine whether a visitor will
continue to read the rest of the web pages in the first 5 seconds they
visit the website. For a squeeze page to be effective, you have to
create an attention grabbing headline. You can use "agitation and
solution" scheme to generate the headline.
Other than the actual
wording of the heading, the font and color is very important too.
Statistics show that Tahoma 18 point in red yield very good opt-in rate.
The
second element of an effective squeeze page is putting your benefits in
bulletin form. Preferably with no more than 5 bullets. There are always
misunderstanding between features and benefits. One way to test whether
it is a benefit or a feature is to ask “so what”.
If you can answer
that effortlessly then it is most likely a benefit. Just like when
people buy a drill from Home Depot, they are actually buying a hole
–
the solution a drill can provide you. The solution is the benefit!
With
an attention-grabbing Headline, 5 benefit-rich description bullets and
a free informative e-course offer, you will be able to create an
effective Squeez Page which will help you to
build your own potential customer list and quite possibly rake in a lot
of money.
Howard Ng is an internet marketer
and owner of www.squeezepagemanuscript.com
Discover more about creating
effective squeeze page at: Squeeze Page
Manuscript
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